The mission of OBIA Naturals is to produce pH balanced, non-toxic, herbal-based hair care products for natural hair. Their eco-friendly line of hair care products works in all hair textures and this is attributed to the fact that their products are science-based. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. The brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.
What separates OBIA Natural Hair Care from other companies is that the founder and formulator, Obia Ewah, is a trained chemist. Obia has bachelor degrees in both Chemistry and Biology, as well as a master’s degree in Public Health. Obia is also a member of the Society of Cosmetic Chemists and attends seminars and meetings regularly, always seeking new information to help our customers achieve healthy hair. During her third year of medical school, Obia got sick and as a result she became extremely cautious about the foods and products she allowed into her body. Obia decided to go natural and improve her health. When she did the “big chop” in 2010, Obia couldn’t find any hair products that could both tame her thick hair and health-conscious ingredients. Obia began tinkering with her own formulations for hair products as a hobby. To her surprise, the concoctions that Obia originally created for her hair alone, worked great for others also! Friends began to ask for and purchase Obia’s formulations and that is how OBIA Natural Hair Care was started. The company officially launched in 2012.